3 PCI Security Essentials to Beef-up Payment Card Security Defenses

By | Retail, Security, Uncategorized | No Comments

3 PCI Security EssentialsNo matter your business—whether you’re a startup or enterprise business—if you collect customers financial data, you have a responsibility to safeguard this information.

Verizon recently released its 2017 Payment Card Security Report, which unfortunately shows that too many businesses are not set up to sufficiently ensure the security of payment card data on an ongoing basis.

There were some bright spots in the report. Verizon found that last year, just over 55 percent had full compliance with the Payment Card Industry Data Security Standard (PCI DSS). That’s an all-time high, but work still needs to be done. The report also found that within a year, almost half had fallen out of compliance.

Compliance is undeniably important. Out of the 300 payment card data breaches, Verizon found between 2010 and 2016; none were fully compliant with PCI DSS. But compliance only tells part of the story. Read More

5 Reasons Retail Analytics is a Win for Buyers and Sellers

By | Retail, Security | No Comments

Retail AnalyticsRetailers are closing their doors at an alarming rate. Competition is fierce, and not all will survive.

Does this mean retail is dead?  Of course, not.

Consumers haven’t stopped buying things—they’ve just changed how they make purchases. Today, people aren’t limited to nearby stores. They can hop online to compare prices or look for a more appealing shopping experience.

By harnessing the power of retail analytics, both retailers and consumers will see benefits—a more pleasing experience for shoppers and pumped up sales for retailers.

Read More

6 Cool Ways to Drive Conversions with Heat Maps

By | Retail, Wireless | No Comments

retailFlip on the nightly news and you’ll likely catch a story about the latest retail giant closing stores.

Nine retailers, including Wet Seal and Limited Stores, have already declared bankruptcy in the first three months of this year. And mall darlings, such as Macy’s, Abercrombie and Fitch, and Payless ShoeSource are closing stores at an alarming pace.

The challenges to brick-and-mortar retailers in an increasingly digital business world are undeniable. Just look at the stratospheric growth of Amazon—between 2010 and 2016, Amazon’s sales in North America have grown from $16 billion to $80 billion.

But smart brick-and-mortar stores are using wi-fi technologies, such as heat maps, to convert customers and increase profits. By implementing new strategies, traditional stores can regain traction and successfully compete against the e-commerce juggernaut. Read More

How to Win Shopper Loyalty and Influence Buying Behavior

By | Retail, Wireless | No Comments
Retail Analytics

We’ve all seen the headlines screaming that the retail apocalypse is here, and retail stores as we know them are in their death throes.

Some of the hysteria is warranted. Competition from e-commerce is fierce.  A whopping 3,500 stores are expected to shutter their doors in the next couple months. Major retailers like JC Penney, Macy’s and  Sears are all closing stores—turning malls into ghost towns.

The challenges are real, but don’t give up on brick-and-mortar just yet.  With a change in mindset and new strategies, traditional stores can turn it around by using the very thing that gave e-commerce its swift rise—technology. Read More